September 13, 2011

Life Less Serious

Chupa Chups is all about a ‘Life Less Serious’. To emphasize this, they set out to create a huge piece of colorful sidewalk art in the middle of Amsterdam’s business district. Together with street artist Saša Ostoja, his dedicated crew and a group of super creative kids, they got all kinds of business folk involved in the creative process. Everyone was on their knees chalking away, contributing to the artwork and making life a little less serious. This effort was part of the ‘Chupa Stoep Art’ campaign, where they encouraged kids all over The Netherlands to make their sidewalks less serious with their own ‘Stoep Art’ (sidewalk art) creations.

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