September 3, 2012

Manic Monday: The Influencers

What defines an 'influencer'?
Is it someone who leads the pack & determines what's to come in terms of popular culture?
A friend showed me this great documentary that discusses what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment. It's based on Malcolm Gladwell's 'Tipping Point' theory, which is described as 
"the biography of an idea and the idea is very simple: ideas and products and messages and behaviors spread just like viruses do."   
I don't agree with everything that is said, this film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach. It's a Polaroid snapshot of some of New York's influential creatives (advertising, design, fashion and entertainment) who are shaping today's pop culture.

1 comment:

  1. SUCH a cool post! Found it really interesting.. read a book ages ago about how people become influencers in groups. Can't remember who did it though as I'd link it to you :S OH WELL! Became your latest follower :)